Caption Writing 101
I see a lot of small businesses posting beautiful photos of their product with the caption “shop the link in my bio”.. Sound like you? Keep reading.
The way that people are using social media has evolved drastically over the last few years and it is important to keep up with newest trends for small businesses to utilize social media effectively.
Caption writing is probably the #1 area that I see lacking when I perform a social audit on a business’s profile. You want to bring the follower in, read the caption, and create a connection. Make them appreciate your work as much as you do!
Here is my go-to, caption layout:
Hook - make it strong so that they hit that read more button
Information - provide background information, a story, fun facts, whatever it is! This can tend to be on the longer side but that is ok!
Call to Action (CTA) - Ask the view to engage on the post. “drop an emoji if you agree” “What is your opinion”.. the options are endless!
I take a full dive into everything Instagram in my 6-week, one-on-one course to help you build your profile and create content that people want to see and engage with.
Now, get out there and write those captions!
You can also get my 30 day writing prompts freebie to help you with conversation topics!
