3 Proven Instagram Engagement Strategies

Social media has the ability to change a person from a follower to a customer by simply engaging with them. 

Here are 3 ways to engage with customers on social media to help turn followers into customers:

1. Ask 

When greeting someone irl, you always ask “how are you doing?” So why should Instagram be any different?

There are a variety of different question type posts that you can use to engage with your followers:

• Opinions: ask your followers a simple “what do you think?”

• Test their knowledge: no one can resist a game and the more engagement on your posts, the more likely you are to show up in their feed.

• Post a poll: survey your audience with a little “this or that” or even simple “yes or no.” This could help you redirect your position for your next launch

2. Incentives

People love playing games and winning games. Making a contest on your Instagram is an easy way to get people to share your information with their followers. Bigger prizes will generally fetch more engagement but it is very important that you set clear rules.

Here is a great article on that here.

3. Offers

Gifting offers to your followers can be a great way to gather their contact information and create a sale.

Offers can be a traditional sense — 10% off, free shipping, BOGO — or it could be in the form of free information. 

Creating free eBooks or mini courses is a great way to have people sign up with their email which then can get added to your email list. Showing people that you are knowledgeable in your area of expertise will also instill trust and loyalty into your brand.

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Have you found a way to engage with your followers that have turned them into customers? Join the discussion on Instagram!