Define Your Target Market
Understanding who your customer is helps business owners develop every aspect of the company from content, products, and overall marketing approach.
There are two parts to further your understanding of the customer: Target Market and Target Audience.
Target Market is a specific group of consumers at whom a company’s products are aimed including location, age, gender, and income. These are more of a broad generalization. Target Audience defines that group using audience demographics, interests, and buying history. This will be much more specific and create buyer personas to help you get into the mindset of your consumer.
Start with the basics - Target Market
Where is your customer located?
What is your consumer age range?
What is your consumer’s gender?
What is your consumer’s income?
Now to the specifics - Target Audience
What is their morning routine?
What city do they live in?
What type of career do they have?
What are things they are passionate about?
Example of a Buyer Persona:
Julia is a 25 year old in Newport Beach, California. She wakes up to her alarm and cat purring to make it to the 7am hot yoga class down the street. On her walk back home, Julia grabs a green juice and a vegan breakfast sandwich. She showers and spends about 45 minutes getting ready for her day at work. Julia rides her bike to her job at Urban Decay as a Marketing Specialist. Julia gets home around 6:15pm to make herself dinner — a (vegan) burrito bowl. After dinner, she sits back with a glass of wine, scrolls through Instagram while watching her favorite murder mystery show, Snapped.
With this persona we gather a few things quickly about Julia: her age, location, and job. We can also see her hobbies such as working out, she is an early riser, takes time getting ready, and is passionate about sustainability and murder mysteries. We can assess her traits and develop content and marketing towards things a consumer like her would like.
Now it’s your turn to give it a try!
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