Content Creator vs. Social Media Manager

Social media is one of the easiest parts to your business that you can outsource but how do you know what to expect? As your business grows, it can be helpful to outsource certain tasks so that you can focus more on creating your products and running a business.

For social media, to put it simply, you can hire a Content Creator or you can hire a Social Media Manager (SMM) depending on your budget and what you really need to be successful.

Content Creator

A content creator will help create the content for you. You can specify what you need (i.e. still photos, graphics, videos) and they will create these things that you can then take and use on your social media. A reliable content creator will meet with you and get a real understanding of your brand and the type of content you are looking for. Generally, this is a great way to get a new perspective on your product while also showcasing it in more of a lifestyle setting. A great perk is that you would be the owner of the content and do not owe them a shoutout to use the content.

Social Media Manager

A social media manager will take more control of how your content is distributed. You would provide any pictures and video of your product and the SMM will create captions, schedule your posts, and create a strategy for your business on social media. They will also maintain engagement for your profile, reaching out to potential customers and giving the brand personality. At the end of the day, you will still have the ability to approve any posts and make changes accordingly.

There are many pros to working with someone but the key is that you trust this person and they align with your brand. Looking to possibly hire someone? Here are my services and packages!