Creating a Strategy for Video Content
It’s no secret that video content is all the rage right now when marketing on social media. More and more people are using the app specifically looking for video content and engaging more with those types of posts.
A lot of business owners are hesitant toward video content because they don’t know how to approach it or find it intimidating. I am here to tell you, do not over think it!
Here are a few things to consider when you start creating video content:
Think about who you are trying to reach. Every marketing move you make should always be with your ideal client in mind.
What is the goal of the post? Think about what you want to highlight about a specific product or your business as a whole.
Who or what will be the focus? Plan out how you are going to film the video and what angles.
Evaluate your results. Always, always, always, evaluate your results. Try new things and evaluate what works and what doesn’t work. Continue to make content (and different variations) that perform well.
Here is a list of great topics for creating video content:
Behind the scenes of making the product
Day in the life of you
Best sellers
New collection
Inspirational quote that motivates you
Tour of your office space
Creating video content takes some time to get used to but the first step is to try. You never know what you are capable of until you try!
I hope you create video content to enhance your marketing efforts. Let’s connect on Instagram!
