Storytelling on Social Media

Consumers are using social media to make connections with brands. The difference between you and a large company is that you have the ability to make those connection more like personal relationships by using storytelling.

Storytelling on social media is a strong asset to small businesses because it will allow followers and potential customers to make that connection with you similar to friendship which will make them more willing to buy from you.

How can your business use storytelling on social media?

• think of a time in your life that you want to share that will either educate, entertain, or empower your audience.

• be sure NOT to over share personal information

• write up 8-12 sentences that tells your story

• find visuals (photos or videos) that help tell your story. Bonus if your product is worked into this!

• Write a caption making sure to have a Hook, Insights, and Call to Action

Check out my Instagram to see how I navigate storytelling on social media.