What Do Your Followers Want to See on Video?
Video is the most intimidating content to make for most people (myself included), however, video is probably the riches resource you can use.
There are so many channels to utilize your video content:
IGTV
Instagram Live
YouTube
TikTok
Instagram Reels
Facebook Live
Instagram Stories
Diversifying your content will allow you to reach more people and keep your followers engage. Seeing a constant feed of the same type of static post will not hold the interest of your followers.
Here are some topics that you can create content around:
Frequently Asked Questions. What are some common questions you receive about your product or service? Answer them! Only a fraction of customers will actually reach out to ask the question but more people may have the same questions.
Behind the Scenes. Show your followers how your product is made. What makes it so special? The process! Your followers will develop a deeper appreciation for your product.
Educate. A lot of us have learned from a series of failures and sharing your journey of what you’ve learned along the way will allow your followers to trust you more. You are building your reputation and you will want your followers to see your wealth of knowledge.
You will never know what you are capable of if you never try.
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