Handmade Dilemma: How Can You Show Your Value?

The biggest issue that the handmade market is facing is finding the customers that are willing to pay the price.

Many people don’t realize that handmade, small batch items are slightly more expensive than the mass produced items at Walmart. Small business owners constantly feel that they have to lower their price and have a very little markup to be competitive in the market.

This is not true.

Using social media, you are able to leverage your value.

Create content that shows the time, effort, and passion that goes into each unique piece you are creating.

Some ways that you can show your value on your platforms:

• Create a Reel or TikTok to show your process of creation

• Go Live on Facebook or Instagram

• Write captions about your why and passion

• Use Instagram Stories to show behind the scenes

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