Using Instagram Stories to Promote

Studies have shown that around 30% of Instagram users are looking at Stories so how are you utilizing this feature to maximize your exposure to your target market?

Instagram Stories are a great, quick 15-seconds to entertain your followers but using them strategically will tell the algorithm that these followers want to see your posts first. When a follower engages with your Instagram Story, you are more likely to continue showing up at the front of their feed.

Here are some great ways to use Instagram Stories to get your business noticed 👇🏻

Ways to use Stories to Promote your Business

• Use the countdown feature and create a sense of urgency when there is a special launch

• Highlights can keep your important Stories alive forever

• Help create social proof of what you are doing

• Share customers’ stories with your products

• Use the poll feature to gain feedback while allowing customers to feel they have a voice

• Go live and interact with your followers

Common Mistakes using Instagram Stories

• They lack context. Make sure you are telling a story and is relevant to your business.

• Not personal enough. Customers want to see a more personal look into the business.

• Over promoting. You want to add value to your customers’ Instagram feeds. Constant promoting is tiring.

• Missing the target. Think about your target market and their interests. Then, create quick content to post.

Go out there and create some great content for your Instagram Stories & join me on Instagram!