Is Instagram Live Important?
Every Tuesday at 3PM I go live on Instagram and sometimes I have a handful of people and sometimes, I have no one show up.
So what is the point?
It is showing that I am dedicated and stick to my word.
Followers will see that I am motivated to help their businesses succeed.
Most importantly, it helps my algorithm. With a live video, I am potentially creating two pieces of content. The live video for people to interact with me and the recorded version I post afterwards for people to revisit.
I know going live on Instagram or Facebook can be nerve wracking but your followers are there because they want to see YOU and hear from YOU.
Is it super uncomfortable? Yes but you will not hurt your business by trying something new.
Small businesses rely on these relationships with their followers in order to create trust which will lead to sales.
Will you be adding Instagram Live to your strategy?
