Mid-Year Goal Check-in

It’s July (HOW?!) and we are mid-way through the year!

2020 & 2021 have brought us many obstacles from supply shortages to a little pandemic (I’m kidding, I had Covid — I KNOW).

With all of these challenges, I can honestly say, you are a rock star!

You were able to keep your head high and pursue your business goals despite all of these obstacles! This was not an easy task for anyone but if this crazy world has shown us anything, it is that we are all stronger than we give ourselves credit for.

So let’s talk about these business goals.

Sometimes through the hustle and bustle of things we lose track of what we were originally set out to do or we exceed our expectations. Either way, it is always good to reevaluate our long term goals to push ourselves a little further.

The SMART system has become the industry standard for outlining goals for companies:

Specific

“Growing my company” is not a specific goal. Instead, you want to ask yourself in which way do I want to grow my company? You may want to focus on website traffic, sales, email signups, etc. 

Measurable

Instead of saying “increase email sign-ups” as a generalization, say “increase email sign-ups by 10%” to be able to gauge progress.

Achievable

When planning your goals, look at the ability to achieve them. If email sign-ups were up 8% last month, then it is very likely that you can achieve 10% next month. Constantly making goals impossible to achieve will become discouraging and make you lose interest.

Relevant

Your goal should be directly related to your business goal of success. Will more email sign-ups lead to more revenue? Do not waste time focusing on goals that will not impact the business. 

Time-bound

Setting a time frame on the goal helps keep you on schedule to continue moving forward.

Reevaluating your goals is not a sign of failure but a strategy that allows you to see where there may be gaps or allow yourself to achieve higher than originally thought possible.

Remember: YOU GOT THIS 🙌🏻