Is LinkedIn Marketing Worth It?
I love Instagram, I really do BUT I would have to say, LinkedIn is my second favorite social platform to use to market my business.
BUT WHY? LinkedIn doesn’t have fancy video editing tools and trendy dance moves??!?
LinkedIn is a social platform that people expect to do business and talk sales so when you are promoting your business, it is no real surprise to them, which can allow you to talk more freely about the amazing things your business is offering.
Of course, you will still need to build relationships as you would on any other platform because at the heart of LinkedIn is networking. Show your value in products and services by creating and maintaining those relationships.
LinkedIn’s algorithm also does not suppress posts just because they have external links (like Facebook) PLUS when someone reacts or comments on your post, you are also showing up on their connection’s feeds as well. With each post, your reach can go further.
When I create content for LinkedIn, I reuse my content from Instagram and reword some posts to fit the aesthetic of LinkedIn (more business oriented posts). I stagger my posts to that they are not posting on the same day and..
BOOM. You just created content for a second social profile in half the time.
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