Using IGTV Effectively

Instagram has announced that the platform will no longer be known for only photos and more priority will be placed on video content.

IGTV is a great resource to utilize for you business to create videos longer than one minute but your video must provide some type of value for your audience.

A great outline to follow to ensure that your video will peak engagement with your followers

1. Clearly title the video so the viewer knows what to expect

2. Develop the content to hit a common problem your audience will face and offer 3-4 tips as a solution

3. Have a clear Call To Action (this is where you invite them to DO something, like leave a comment/click to buy/sign up for a newsletter/etc.)

I can’t wait to see the type of content you will be creating to increase your engagement!