Standing Out in a Saturated Market

You have a passion and a business idea but you feel like everyone is doing the same thing and your market is really saturated.

I get it, I do. I felt the same way.

But how can you stand out in a saturated market? Simply by being YOU.

You need to allow your personality and your story shine through your business.

You are your brand and this might sound silly but your followers want to hear about you and your life because you are your brand.

Captions don’t always have to be directly related to shopping for your product but should still have your product or item in the picture or video (i.e. a story about advice your mother gave you as a child but you are wearing your business’s handmade earrings).

Here are some caption topics:

• How you get inspired

• Tour your office space

• Your WHY

• The benefits your product or service provide

• Testimonials from customers

  (You can also download my Free 30 Writing Prompts to help you with writer’s block)

>>They key is to share without oversharing. Give your followers a way to connect with you and find common ground<<

Follow me along on Instagram for more tips & tricks