Sticking Out Among the Competition

Do you feel like you are putting out the same type of pictures and content as your competition so what is really the point?

Well let me tell you, they probably are not doing it the same way that you would. They are not bringing that same type of passion and unique perspective that you do.

There are two approaches you can take to look at your brand and market your items that are more catered to your style.

First, ask yourself “who are you targeting?”

Once you fully understand who you are targeting mixed with what your branded message is, content specially formulated for your customer will develop and you will see a difference from your competitor.

You will see that you begin to develop posts and captions with more meaning and purpose rather than throwing a pretty picture out there. Yes, pictures will make the viewer stop scrolling but your caption is what will bring them in to your community and resonate with them.

Now, your new follower has decided to click on your Instagram and brings them to your full profile, what will they see?

A strong bio will set you apart from the majority of your competition. The bio serves a very specific purpose and it should not be vague. Tell people what you do and how your product will help them.

Finding the perfect social media strategy holds a lot of trial and error. Try something, record results, adjust, record results, adjust, and so on until you feel right.

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