Is the saying “New Year, New Goals"? Around here, we are always looking for a reason to reevaluate our goals and look at the year ahead of us. The New Year gives a lot of people more motivation to start fresh and try something new.

Social Media is a key aspect in your marketing strategy but are you using it effectively?⁠ There are so many different features for each platform, it truly takes a carefully crafted cocktail to effectively use social media to gain sales.

It’s no secret that trust = conversions and sales but how do you get a stranger on social media to trust you enough to become your customer?

So, do you grow your social following organically or pay for sponsored posts? Over the years, I have been a huge advocate for organic marketing and I will always believe in organic marketing.

It’s no secret that video content is all the rage right now when marketing on social media.

Social media is one of the easiest parts to your business that you can outsource but how do you know what to expect?

Maybe you’ve been following me for a while or maybe you’ve just stumbled upon my website or Instagram but I am here to lay it all out for you as to what I can provide to your business.

Consumers are using social media to make connections with brands. The difference between you and a large company is that you have the ability to make those connection more like personal relationships by using storytelling.

As a small business owner, we are generally a one person show so our time is pulled in many different directions. Finding small but effective ways to save time throughout our day so that we don’t feel so run-down makes a huge impact in our mood and overall mental health.

Instagram has finally added the feature to allow you to pin posts to the top of your feed. Facebook and TikTok have had this feature for a while so naturally, Instagram was also going to adopt it.

I love sharing all of my best hacks so here’s a good one for you 😉 There is an app that allows you to save your Reels with music and no watermark 🤯

Are you using the Alt Text feature on Instagram? Very few people are and I am here to tell you that you are missing out!

Every business owner looks at the fees and thinks “there has to be a better option” so I am putting all the facts into one spot for you to for evaluate yourself.

Let’s be honest, we all need a break from social media at some point.

Running a business requires so much time and attention that social media can become draining and the last thing you want to do with your free time.

If I could have one wish, it would be to be able to post on Instagram and it would show up in everyone’s feed automatically. Unfortunately, that isn’t the case.

Some days, we are struggling to get new content out there but have you thought about repurposing content you already have?

I see a lot of small businesses posting beautiful photos of their product with the caption “shop the link in my bio”.. Sound like you? Keep reading.

It is no secret that video content is out-performing static photo content in every way.

As a small business owner, engagement is critical in growing your reach.

I know, sounds too good to be true.

Everyone’s goal on social media is to have more followers. People judge you if you don’t have a lot of followers and can even make your business feel insignificant if you don’t have what seems like a lot.