Nicole Calafiore Nicole Calafiore

Business Plan Checklist

So, you have this really amazing idea.. GREAT! But that’s not all that goes into starting a business.

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Nicole Calafiore Nicole Calafiore

5 *free* IG Story Templates

I love having templates that I can easily pop engagement tools in and call it a day. So, my gift to you is 5 free templates that you can edit on Canva.

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Nicole Calafiore Nicole Calafiore

Avoid the Business Burnout

In today’s day and age where the hustle and grind are seen as ideal, it is only a matter of time until you fall victim of the work burnout. We hold ourselves to a high standard because we see other’s reaching these goals but what we see on social media is not always the truth.

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Nicole Calafiore Nicole Calafiore

What is Social Media Management

As small business owners, we tend to wear many, many hats which can lead to feeling overwhelmed and strained. When juggling so many parts to your business, it is also hard to continue to grow with the demand of your business as well.

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Nicole Calafiore Nicole Calafiore

Working Smarter, Not Harder

We have all heard the saying “work smarter, not harder” right?!

Well I have some tips to creating content that may save you some time (and sanity).

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Nicole Calafiore Nicole Calafiore

Standing Out in a Saturated Market

You have a passion and a business idea but you feel like everyone is doing the same thing and your market is really saturated. I get it, I do. I felt the same way.

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Nicole Calafiore Nicole Calafiore

3 Ways to Source Inspiration

Believe it or not, the source of your inspiration is right in front of you. You are not alone when it comes to finding inspiration to write a simple caption for your social media post. I find myself sitting here, finding any reason to move from me seat.. Laundry needs to move over? ON IT.

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Nicole Calafiore Nicole Calafiore

What Makes People Quit?

Owning and operating a small business takes physical strength to power through those long nights and mental strength to power through when results don’t happen instantly.

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Nicole Calafiore Nicole Calafiore

Instagram Giveaways 101

With the holidays coming up, you might be thinking of a way to increase your reach and give the opportunity to reward your current customers/followers with a giveaway.

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Nicole Calafiore Nicole Calafiore

4 Ways to Increase Exposure

It happens to all of us. Your followers were growing and growing and now they’ve just kind of plateaued. Here are 4 ways to increase your exposure on social media

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Nicole Calafiore Nicole Calafiore

6 Tips for Marketing the Holidays

I know, I know, it’s not even Halloween! I hate rushing the holidays but in the world of product based businesses, you are generally at least three months ahead so I am here to give my tips for marketing during the holidays to stand out and increase those sales.

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Nicole Calafiore Nicole Calafiore

What is Social Listening?

Social Listening is when businesses are monitoring conversations on social media to evaluate trends happening not only around your business but around your industry as a whole, and using those insights to make better marketing decisions.

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Nicole Calafiore Nicole Calafiore

Is LinkedIn Marketing Worth It?

I love Instagram, I really do BUT I would have to say, LinkedIn is my second favorite social platform to use to market my business.

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Nicole Calafiore Nicole Calafiore

Using IGTV Effectively

Instagram has announced that the platform will no longer be known for only photos and more priority will be placed on video content. IGTV is a great resource to utilize for you business to create videos longer than one minute but your video must provide some type of value for your audience.

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Nicole Calafiore Nicole Calafiore

Creating Content for Your Audience

Everyone’s goal when developing content is that their audience will love it and engage with the post. But how do we create this content that your audience absolutely loves?

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Nicole Calafiore Nicole Calafiore

Using Social Media for Your Business

Most people are aware how to use social media and all of the features but do you know how to use social media to leverage your business? No matter what your business is, these four rules will help you gain success on social media

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Nicole Calafiore Nicole Calafiore

3 Ways to Get Followers to Engage

I see it far too often, a great small business on Instagram getting little to no engagement on their posts. BUT WHY?! Well, here are three ways that I have been able to get my followers to engage

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Nicole Calafiore Nicole Calafiore

Is Instagram Live Important?

Every Tuesday at 3PM I go live on Instagram and sometimes I have a handful of people and sometimes, I have no one show up. So what is the point?

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