Nicole Calafiore Nicole Calafiore

Selling Products on Social Media

I have seen a mix of tactics that businesses take to selling their product on social media. Businesses either try to sell their products directly on Instagram or they are a physical store just trying to catch that sale and try to hard selling. Well, I have news for you both.

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Nicole Calafiore Nicole Calafiore

Optimize Your Etsy Shop

Etsy is THE platform for selling handmade products. With millions of users, it is important to carefully track your progress to adjust your listings in order to be one of the top searches.

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Nicole Calafiore Nicole Calafiore

Creating Instagram Guides

Instagram has evolved so much over the last few years and one of their newer features is Instagram Guides.

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Nicole Calafiore Nicole Calafiore

Creating a Weekly Marketing Schedule

A major stress-factor in every business is social media - how much time do we spend on it? How does it fit into the schedule? Is this necessary?

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Nicole Calafiore Nicole Calafiore

Stop Comparing Your Journey

Entrepreneurship is a personal journey among all. It shows great discipline and a drive like no other. It is unique to only you.

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Nicole Calafiore Nicole Calafiore

The Key to Instagram Bios

Your company’s Instagram bio is extremely important to attract potential customers and give them a brief look into your brand and story. It is going to sound silly, but your Instagram bio is not really about you.

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Nicole Calafiore Nicole Calafiore

Tips for Going Live

Going live can be AWKWARD. Here are some ideas to help make your first live experience better than expected.

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Nicole Calafiore Nicole Calafiore

Conquer Your Fear

Conquering fear is the biggest hurdle when starting your business. Hopefully this will inspire you to take that chance.

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Nicole Calafiore Nicole Calafiore

The Do’s and Don’ts of Instagram

When it comes to your small business, social media is a huge player in your marketing strategy and Instagram may be one of your best on the team.

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Nicole Calafiore Nicole Calafiore

Define Your Target Market

Understanding who your customer is helps business owners develop every aspect of the company from content, products, and overall marketing approach.

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Nicole Calafiore Nicole Calafiore

Finding Your Value

how do you figure out where you fall in the market in terms of price and competitors? We’ve got just the thing!

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Nicole Calafiore Nicole Calafiore

Evaluate Your Position

As a business owner, you will be faced with major decisions. I’m here to help you make those decisions with confidence.

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