Sometimes through the hustle and bustle of things we lose track of what we were originally set out to do or we exceed our expectations. Either way, it is always good to reevaluate our long term goals to push ourselves a little further.

Hey. Nicole here. It has been a couple of weeks since I wrote a post. I needed a break to be able to prioritize getting my life settled and get everything at home secure before trying to keep the business going.

Planning across multiple channels should be more strategic than posting the same content on the same day at the same time.

As a business owner, you are so busy balancing your business and home life that small things (like social media) might accidentally get pushed to the side. Here are quick ways to multitask managing your social media without taking a huge a part of your day

*spoiler alert* no ads will be needed! While I have said over and over that the number of followers you have on social media does not equal sales, it is still important to continue to grow your community and brand awareness.

Studies have shown that around 30% of Instagram users are looking at Stories so how are you utilizing this feature to maximize your exposure to your target market?

The biggest issue that the handmade market is facing is finding the customers that are willing to pay the price. Many people don’t realize that handmade, small batch items are slightly more expensive than the mass produced items at Walmart.

A photograph says a thousand words… especially when it comes to trying to sell your product.

The goal of websites and blogs is to create a relationship with customers in order for them to know, like, and trust you.

This week was WILD. I went live on Instagram Tuesday at 3pm like I always do. I had someone request to go live with me, which I encourage because I want to talk to my community.

WRONG.

Running a business these days looks A LOT different than it did ten years ago. In the age of social media, we get inspired to pursue new and exciting ideas to create a business but we also have reservations about putting ourselves out there.

Video is the most intimidating content to make for most people (myself included), however, video is probably the riches resource you can use.

Every Tuesday @ 3PM I go live on Instagram answering your questions and this week I received a lot of great questions that I thought would benefit people if it were more accessible! These are this week’s questions, answers are in the video.

First, I would like to congratulate you for having people click on your website. This is a HUGE first step and a significant milestone. Next, take a look at your analytics and see what page people are looking at the most.

You worked so hard to create a new product or service and hyped yourself up for the launch and then…nothing. But why? You posted about it, let people know it was coming, started a countdown, what went wrong?

Your brand is you and without you, there would be no business. Customers are attracted to the interaction and the personality behind what you are offering. So the question becomes, what are you doing to create an experience for your customers?

TedTalks have a way of motivating us and allowing us to see things in a different perspective. I found 8 talks that I think will help business leaders in a variety of situations.

As I have said before, the Instagram algorithm loves when you use all of the features the app has to offer. I find that the most underutilized features are IGTV and Live. Why? Probably because it requires the most pressure to get it all right in one take.

I always tell clients, “be consistent in posting” and I always practice what I preach. Here are the five apps that help me show up and maintain my social presence.

Do you feel like you are putting out the same type of pictures and content as your competition so what is really the point? Well let me tell you!